Written By Lauren Michelle 2011
Meet KiLR (pronounced Ky-Ler), a dance pop rock band, with a grungy edge, from Los Angeles, California. To access KiLR’s most recent recordings, visit www.kilrmusic.com and experience a group whose sound is a hybrid of The Offspring, Bruno Mars, and Motley Crue. The group’s most commercial track to date is the energetic crowd favorite “Red Ropes,” a rock track featuring guest rap vocals by the up and coming rapper Constantine from Compton, CA. However, since the band has done substantial amounts of recording, almost every song found on kilrmusic.com would fit comfortably as a single on most radio stations ranging from Top 40, urban, rock, or pop. It is important to note, that the band incorporates hip-hop artists and elements from time to time, but the band is FAR from the overdone and stale “Rap-Rock” genre. To understand their genre crossing music you simply must listen.
In 2005 the young Naval Deep Sea Diver, Wade MaVv, had just been stationed with the SEAL teams on Coronado. With his long and rigorous training over, Wade began to search for other musicians that were willing to form a new kind of Top 40 rock band; one that gave equal importance to the business and the music. His first permanent member was Chuck Holiday (bass) who was found by MaVv through the magic of Craigslist. Chuck and Wade began working with a rotating cast of musicians until meeting drummer Chris Hudson in 2009 at the Musician’s Institute. From 2005 to 2008 the band built a loyal fan base in San Diego under the name Two Word Name. They recorded their first full-length album, in which Wade played many of the instruments himself, and they quickly sold out of the 1,000 copies they made. The album gave the band a quick local buzz and the group immediately began working on new EPs with several well-known producers and session players in Los Angeles. Through rigorous street promotion, local radio play, and constant west coast touring, the band was able to find sponsors that paid them to hand out over 15,000 demo CD’s all over So Cal, which helped bring them to the attention of major management companies, producers and attorneys in LA.
Upon the honorable completion of Wade MaVv’s military contract in 2008, the band moved to LA and began an obsessive lifestyle that only allowed time for developing their musical abilities. The band took on a new name, KiLR (pronounced Ky-Ler), and worked hard to develop a unique brand of music. What sets KiLR apart from virtually every new act emerging on the music scene today is the priceless experience of two plus years of artist development with producers Gene Shiveley, Dave Jerden, and Bryan Carlstrom. Spearheading their artistic development as artists Gene Shiveley pushed Wade to create a unique vocal style that would be immediately recognizable no matter what style of music he was singing over. During the artist development phase, the band as a whole was conditioned and taught to play their music at an extremely high level of professionalism; ProTools and Autotune were virtually unnecessary tools during production. Wade uses his 15 plus years of experience as a musician to write most of the band’s material himself, but admits that he couldn’t produce such a high quality music without the other members of KiLR.
In order to book much higher paying gigs, the members of KiLR formed their own event production company, KiLR productions, and bought out venues as a promoter, allowing them to easily book themselves as the headlining act at major Hollywood nightclubs like The Highlands, Kress, and Vanguard. Thanks to club owner Tino Khvang, KiLR maintained an 18-month, house-band residency at Crimsin Lounge in San Pedro, California. They have played gigs with national artists such as P.O.D., Unwritten Law, Helmet, Lit, Voo Doo Glow Skulls, Metal Skool, and countless local acts. KiLR has had several sponsorships through various corporations, ranging from the national strip-club chain Déjà Vu to their current sponsors the Auld Dubliner Corporation and Gluttony Clothing.
On May 13, 2011, KiLR (pronounced Ky-Ler) played to yet another packed house for the premiere of their newest music video for the song “Crazzzy” featuring the former Ice Cube collaborator, Miss Toi at The Shore nightclub in Hermosa Beach, California. Famed director Dale Resteghini agreed to direct this high-end music video with the band’s meager budget after meeting Wade at the Unwritten Law music video shoot and receiving numerous persistent phone calls from KiLR’s frontman. Wade called the famous music video director numerous times and made huge promises to Resteghini like brand new Rolls Royce cars, Lamborghini’s, models, catering, mansions, and additional crew that would be available for the video shoot. Resteghini was skeptical, but took a chance on the young singer and together they created what is sure to be one of many over the top music videos to come from Wade MaVv and the KiLR crew. The video is not being released to the public until the band’s international marketing plan is in place, but can be made available to industry personnel upon request. The band currently owns their own publishing, name, and music, and hopes to find a label/financial backer that supports their vision as artists.
While the entire band is still in their 20’s, several years of sleeping in their cars, selling CD’s on the streets of LA, taking on massive recording debts, starting their own companies, doing artist development, performance development, writing exercises, combined with unstoppable networking and marketing skills, have given the band a unique perspective on the future of their music. Wade’s goals lie in production and writing for other artists as well as his major corporate ambitions, while the quartet as a whole seeks to gain international airplay, touring, and merchandising. Wade is currently pursuing a Master's in Business at Pepperdine University. KiLR is a band with some unthinkable stories of success, tragedy, and over the top everything and they will surely be a powerful force in the future of rock and pop music.
Answer from Wade MaVv:
KiLR (Pronounced Kyler)
I used to intern at a famous studio with Bryan Carlstrom and Dave Jerden, and by intern I mean I bugged the crap out of them until they would record my music.
They came up with the term "KiLR" from an old Beavis and Butthead episode and used to call all of their assistants "KiLR" (or in other words you don't know shit about recording so shut up kid and leave it to the guys with the platinum records). They are the nicest guys on earth and really fun to work with, but if you're a youngster who knows it all (like me), "KiLR" will become your permanent name in the studio.
Bryan Carlstrom's definition: KiLR is a derogatory name for an assistant in a major rock and roll studio.